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火狐体育官网Activewear 06.

4.11.2019

Female Empowerment

火狐体育官网In the final chapter of Mynt’s Activewear Champions and Challengers series, we investigate how embracing and promoting female empowerment at retail and across marketing communications can enhance a brand’s image and strengthen consumer relationships.

Key take outs of this chapter include:

KEEP IT REAL.
火狐体育官网 Ensure authenticity in your brand communications and focus on body positivity, diversity and inclusivity.

AVOID STEREOTYPES.
Avoid traditional stereotypes and target the new empowered female consumer mindset.
火狐体育官网 Focus on boosting self-esteem, nurturing female communities and celebrating achievements.

MAKE IT VALUABLE.
Focus on learning and education; creating communities via workshops, classes and small-scale events.

CURATION.
Edit and curate your product offer in surprising and imaginative ways that maximise the sense of serendipity and discovery.

Contact Andrew Patterson火狐体育官网 for the full report, or to find a time to get together to chat it through in more detail.

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