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#KnowYourNumbers

Brief

火狐体育官网To further raise awareness of Auto Trader’s new online tool ‘Search by your Monthly Budget’ we drafted in the UK’s most popular mathematician, Rachel Riley, to help customers solve tricky car-buying conundrums.

What We Did

Scripting
Filming
Production

The Idea

The series of films showcase a different scenario whereby a customer tweets Rachel asking for help in making sense of their numbers.

火狐体育官网Rachel helps confused customers make sense of a range of topics, from having triplets to conquering a mid-life crisis!

The tone of the films is light and funny as we want to appeal to a different audience that may not have considered using Auto Trader in the past.

Each film concludes with Rachel making sense of the numbers and explaining what type of car the customer could buy with their monthly budget.

As well as directing over 100,000 new customers to the brand’s website, the campaign also won ‘Video Content Campaign of the Year’ at the UK Content Awards!

Read More

#KnowYourNumbers - 'Intro'

#KnowYourNumbers - 'Courting'

#KnowYourNumbers - 'Golfing'

火狐体育官网#KnowYourNumbers - 'Mid Life Crisis'

#KnowYourNumbers - 'Triplets'

Related Projects

"It's That Easy"
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Auto Trader TV Campaign Still - For the Mid-Life Crisis

"It's Not Any Car"
火狐体育官网OOH Campaign

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